What Matters To You

Electoral Commission

The Electoral Commission needed all New Zealanders to understand that their vote is valuable and their voice is important. So we enlisted the help of some of TV’s biggest stars – the cast of Shortland Street – and heard first-hand what matters most to them. Through a series of long-form videos and on-air PSA’s, we successfully engaged with young New Zealanders ahead of the election to help drive strong awareness, consideration, and advocacy to vote.