Nothing builds up a thirst like beating your mates. We teamed up with Fresh Up, OMD, and Colenso to celebrate the epic rivalries that exist between friends. The result was a multi-faceted content campaign that crossed commercial, social, and digital platforms, and culminated in a live-to-air event in front of a crowd of spectators, where real life best mates Chad and Larry settled their longstanding rivalry in a series of offbeat challenges.
