Purina needed to build trust with dog lovers to get them to move to their new premium dogfood. We built a sponsorship around a show for animal lovers, ‘PURINA Pound Pups to Dog Stars’ (see what we did there). To put a bow on it, we tied in a bespoke TVC that played during the commercial breaks and featured one of the shows ‘animal whispers’ Mark Vette and his best mate Bandit.
