Instant Kiwi


Instant Kiwi needed to create a simple, cost effective format to promote Instant Kiwi tickets to their key demographics. With the help of comedian Millen Baird and the fictional ‘Scratchie Research Institute’, we took viewers on an immersive journey through the ‘Science of the Thrill’ – focused on the physical and emotional responses people experience when winning with Instant Kiwi.