The Background
"When we talk to our players, they really want to know about this stuff". he says.
Cousins says the stories highlighted in the campaign were chosen because they were representative of where lottery donation funds actually go.
"What we tried to unearth here are stories that we think will have public resonance but [also] do reflect [what] the money goes to. This is really allowing players to feel good about playing lotto."
Our Approach
"When we talk to our players, they really want to know about this stuff". he says.
Cousins says the stories highlighted in the campaign were chosen because they were representative of where lottery donation funds actually go.
"What we tried to unearth here are stories that we think will have public resonance but [also] do reflect [what] the money goes to. This is really allowing players to feel good about playing lotto."
The Conclusion
"What we tried to unearth here are stories that we think will have public resonance but [also] do reflect [what] the money goes to. This is really allowing players to feel good about playing Lotto"